With 30 years of hands-on DM experience working on large-scale strategic projects for clients in financial services, healthcare and insurance, DMS CEO Mike Sherman is a specialist in direct marketing strategy and analytics for both retention and acquisition-based campaigns offline and online. With brother Steve, Mike heads the Portland, OR direct marketing company that prides itself on being where tradition and innovation intersect. Mike is also an instrument-rated pilot and volunteers his time to Angel Flight West on a regular basis.