Digital Identity Attributes: The Key to Success in a Complex Regulatory and Competitive Market
Digital Identity Attributes: The Key to Success in a Complex Regulatory and Competitive Market By: John Dancu is CEO of IDology Already under pressure to stay on top of a highly competitive market, new regulations will increase the cost of business, requiring additional processes and complicating compliance for online lenders. At the same time, across the board consumer expectations are high for experiences and applications that are smooth and frictionless. Top that with the growing consumer preference for mobile and many online lenders are wondering how to bring it all together. At the heart of maintaining a competitive edge, compliance and a positive customer experience in the mobile first era is the need for a new identification layer of digital-specific identity attributes Thoughtfully employing modern digital identity elements can lower barriers to validating a customer’s identity, while ensuring compliance. Forward thinking lenders are using contemporary identification solutions that offer real-time access to mobile network carrier data to create unique digital identities so that the identity of the applicant can be verified with more intelligence. How do they do it? Behind the scenes, the solution checks and reports on mobile attributes and carrier service change events such as account status, account type or how long the account has been active, to verify the applicant in addition to other identity aspects. These attributes can also be utilized to further assess risk on identities. Leveraging digital attributes in an integrated, frictionless and multi-layered way facilitates success in three key areas: Customer Acquisition, Customer Experience and Identity Verification. In the new regulatory and competitive landscape sustainable competitive advantage is achieved when successfully executing on all three hitting the online lending servicing sweet spot. Customer Acquisition Evaluating digital identity attributes such an IP address, email and mobile phone and related service characteristics, along with traditional PII, will allow you to spot problems such as synthetic identities and invalid inputs, and flagging other issues with an identity. Customer Experience Most lenders are feeling the competitive pressure to meet customer demand for faster underwriting, origination and servicing options. Verifying digital identity attributes behind the scenes, combined with traditional PII, reduces the need for manual intervention during the Know Your Customer process. Risk and Loss Prevention Balancing faster service against the need to keep risks low means finding the right keys to predicting and preventing identity fraud. By collecting and assessing digital identity attributes, particularly mobile, email and IP addresses, you’ll have the power to better evaluate the identity of your consumer. The takeaway A best-in-breed, integrated multi-layer solution incorporating real time mobile carrier data and intelligence can go a long way toward a more efficient, secure and compliant lending process that will outsmart the competition and delight customers. For more information about digital identity verification please visit www.idology.com. John Dancu is CEO of IDology, a leader in multi-layered identity verification and fraud prevention.