Stu Richards is CEO of Bredin, a B2B marketing consultancy that helps marketers develop profitable, long-term relationships with small and medium businesses (SMBs). He is responsible for setting organization strategy, business development, client engagement supervision, and partnership and alliance development. A 20-year veteran of SMB marketing, Stu joined Bredin in 1997 as vice president of marketing. He was named president in 1999 and CEO in 2001. Prior to joining Bredin, Stu served as director of marketing at DeLorme Mapping, product manager at Nabisco Brands, and marketing representative at IBM. Stu holds an MBA from the Tuck School at Dartmouth College and a BA from Middlebury College.