Linda Touch is the Vice President of Marketing for Identity, Fraud and Compliance at Equifax. In this role, she is responsible for the overall marketing strategy and execution of innovative solutions that leverage the extensive Equifax and partner data ecosystems to help improve identity authentication, customer acquisition, retention and channel profitability for business clients and the end consumer. Linda is a contributing author for articles that articulate the value of balancing consumer experience and risk management and the net positive impact to organizations. Linda brings 25+ years of experience as a creative, results-driven strategic portfolio marketing leader with proven ability to drive global product strategy and develop go-to-market plans that create value, increase revenue and grow brands. She is an experienced team leader, influential speaker and effective collaborator able to educate, inform and influence change. Prior to joining Equifax, Linda has led the development of innovative solutions, formulated product and marketing strategies for United Parcel Service, GE Capital, Turner Broadcasting and other organizations. She is also involved in the Atlanta philanthropic and FinTech community. Linda holds a BSBA, Marketing degree from American University.