More than 20 years of direct mail experience at various financial service organizations, including Nationwide, Orchard Bank, Household, HSBC, Standard Insurance and Freedom Financial. John was a key leader in building the Orchard Bank direct mail business from the ground up. At HSBC he worked on campaigns that averaged over 50M pieces mailed per month and resulted in net income growth >20% YOY. Launched the direct mail channel for the debt consolidation and personal loan lines of business at Freedom Financial.