John Lesnik, co-founder of Lending Science DM, has over 18 years of experience in guiding firms in the use of data to drive marketing and operational objectives in a financial services environment. John and his team of marketing scientists specialize in developing analytically driven, omni-channel marketing solutions for consumer, mortgage and commercial lending, as well as, other financial services genres.  Prior to his tenure at Lending Science DM, John held executive level sales and operations positions at SKM Media Group, V12 Group, Direct Marketing Associates (DMA), and Genesis Marketing.