Jeff White is a founding partner at The Wheelhouse Group, a marketing technology company and agency. The primary focus of The Wheelhouse Group is using technology to bridge the gap between online and offline marketing efforts in the consumer finance industry. Their focus has been in new customer acquisition, making sure you reach each prospect through every channel possible, from offline, to online, to TV, all in a one-to-one environment. The Wheelhouse Group is at the forefront of today’s marketing evolution and brings multiple new marketing technology solutions to the industry every year.