Bill has twenty years of experience helping financial institutions leverage the online channel to effectively acquire new customers. He has spent time on both the agency side as well as the marketer side, running new customer acquisition for a 500 location alternative finance lender. Bill was part of the senior management team at Root Markets headed by Lewis Ranieri (legendary Vice Chairman of Solomon Brothers and innovator of the mortgage securitization process) which developed the first of its kind mortgage lead exchange. Bill has also held various positions within different divisions of Media Whiz (now Matomy Media Group) and LendingTree.