Bill has over twenty years of experience helping financial institutions leverage the online channel to effectively acquire new customers. He has spent time on both the agency side as well as the marketer side, running new customer acquisition for a 500 location alternative finance lender. While working at MediaWhiz, a large New York performance marketing agency Bill was part of the team that developed the first of its kind lead-to-branch retail customer acquisition program for the alternative finance industry. Prior to joining MediaWhiz Bill was part of the senior management team at Root Markets headed by Lewis Ranieri (legendary Vice Chairman of Solomon Brothers and innovator of the mortgage securitization process) which developed the first of its kind mortgage lead exchange. Bill has also held various positions within different divisions of during their start-up phase, managing their auto finance and personal loan network.