Atif Siddiqi is the founder and chief executive officer of Branch, the mobile-first technology that helps hourly employees grow financially by allowing them to budget, get instant access to earned wages, and earn more income by picking up available shifts. Through support of and insight into the hourly worker, Branch helps companies attract and retain their hourly employees, which can in turn create better customer experiences and reduce turnover. Hundreds of thousands of hourly employees at enterprises of all sizes use Branch every day. Branch was selected as one of ten companies to participate in the inaugural class of the Techstars Target Retail Accelerator program. Atif holds a B.A. in Economics and an M.B.A. from the University of Southern California. He volunteers as a business coach, providing entrepreneurship education to low-income communities.