Dr. Wei Ke is a Managing Partner based in Simon-Kucher’s New York and Toronto offices. He currently heads the Financial Services Practice in North America. Wei has advised leading financial institutions in North America and Europe on product, pricing, marketing and sales strategies. Wei is a frequent speaker at banking and fintech conferences and is regularly published in leading financial services journals. Wei also holds adjunct appointment for pricing and marketing analytics at Columbia Business School and Queen’s University. Wei received a Ph.D. from Columbia Business School, and a B.Sc. in Electrical Engineering, summa cum laude, from Columbia University.