Bruce Cook is responsible for creating corporate value by leveraging the LendingTree brand to grow existing and create new revenue streams through strategic partnerships, new products, investments and acquisitions. Includes research, planning and execution of a wide range of strategies towards alignment with the broader diversification business goals and identifying and negotiating partnerships as well as assessing and executing on potential M&A opportunities. Bruce is a twenty-year veteran of personal finance consumer acquisition with strong knowledge of the digital marketing ecosystem and passion and in-depth understanding for online media and technology.